Certified Care Of Products

Take care of your immunity

Craig Elbert and Akash Shah founded Care/of in New York City in 2016, possibly in Washington Square Park, but it’s hard to tell exactly with these types of things. We’ll help you create a health plan with vitamins, supplements, and more that help you feel your best today and support you long-term.

We promise to be honest with you. That means we’ll show you the research and be transparent about how established it is. We don’t pretend all supplements have equal levels of scientific evidence or traditional history — because that isn’t the truth. But we will always show our work and tailor our guidance to you as an individual.

Our research and development team has traveled the globe so we can provide the most effective, bioavailable, and sustainable ingredients possible. We’re transparent about our supply chain, because we build products we want to take. And then we deliver them straight to your door.