Consensus-Based Standards for Certified C.L.E.A.N. and Certified R.A.W.

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The C.L.E.A.N. food certification was facilitated by Dr. Shiva Ayyadurai, an MIT trained Systems Biologist who graduated from the Department of Biological Engineering, formerly known as the Department of Food and Nutrition Science. He is also recognized as the Inventor of Email and holds 4 degrees from MIT. He is a Fulbright Scholar and has started 7 successful hi-tech companies including EchoMail, CytoSolve and Systems Health. He is also the Founder of the Center for Integrative Systems that performs fundamental research in systems thinking and is the home of Innovation Corps and C.L.E.A.N./R.A.W. certifications. He is now a candidate for US Senate from Massachusetts, running as an Independent.

The Origin

Starting in the early 1990’s, raw food “gurus” emerged, leading what is now known as the Raw Food Movement. These gurus, with perhaps sincerest intentions, created this movement to foster a more healthy approach to eating food in their natural state. Over the past three decades, some aspects of this movement became more cult-like and “religious,” moving away from their original intentions to help the consumer, and placing it more on the personality of these gurus themselves. New products, educational seminars, conferences, etc. marked this growing movement. Based on industry reports, today, the raw food movement is nearly a half-billion dollar industry. As this category has grown, retailers such as Whole Foods Market have become concerned on the safety of raw food products, and a growing and urgent need emerged to understand: What IS raw food? Such questions and concerns reveal an underlying inability to know not only what is “raw” food but also what is “good” and “clean” food. These questions resulted in the emergence of two 21st Century standards: Certified R.A.W. and Certified C.L.E.A.N.

What Is Certified R.A.W.

For products to be Certified R.A.W.:

  • - They must be Real, they must be 100% safe, must be 100% non-GMO and a majority of the ingredients must be organic.
  • - They must be Alive, the ingredients must have a high amount of bio-available enzymes based on testing using the revolutionary CytoSolve® technology.
  • - They must be Whole, minimally processed, (below 212 degrees) and must have a high ANDI nutrient score.
 

Download a current copy of the Certified R.A.W. Standard (v1.3) [PDF]

What Is Certified C.L.E.A.N.

For products to be Certified C.L.E.A.N.:

  • - They must be Conscious, or safe, based on the compliance standards defined in detail.
  • - They must be Live, must be minimally processed, and a majority of the ingredients must be organic.
  • - They must be Ethical, the ingredients must be100% non-GMO and should have been manufactured using humane processes.
  • - They must be Active, have a high amount of bio-available enzymes and tested using the revolutionary CytoSolve® technology.
  • - They must be Nourishing, as determined by ANDI Score.
 

Download a current copy of the Certified C.L.E.A.N. Standard (v1.3) [PDF]

Merging Science And Tradition

After many millennia of trial and error, indigenous and traditional cultures had a profound sense of what was good food. They knew how to combine food, when to eat food, and how to process food so our bodies received the optimal nutrition.

These cultures recognized that food had multiple purposes:

  • - To deliver the nutrition for the individual’s particular constitution
  • - To be pleasurable to eat and give joy, and
  • - To build a sense of community as gathering, processing and eating food was a communal activity.

This is what food was about.

People in indigenous and traditional cultures did not have to worry about GMOs, since everything was organic and bio-dynamic. They didn’t have to worry about not eating too much fat, or salt, because they were in touch with their bodies and connected to the earth.

Their food was, by its very nature, real, alive and whole. By real, it meant that the food was prepared in a safe manner and was not engineered or filled with pesticides. By alive, it meant the food had good enzymes to support digestion. By whole, it meant the food was minimally processed and was nutrient-dense.

Another way they thought about their food was that it needed to be: conscious, live, ethical, bio-active, and nutritious. By conscious, they paid attention to the entire process of gathering, producing and digesting food. By live, they focused on processing methods that did not “kill” the food, by using excessive temperatures. By ethical, they expressed a deep reverence for nature, and the process of using the resources in their environment. By bio-active, they were deeply concerned with ensuring that the food was “active” with the gut and our own internal bacteria. Nutrition meant that they chose high quality nutrient dense ingredients.

The truth is indigenous and traditional cultures knew what was good and clean food.

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Steps To Certification

THE CERTIFICATION PROCESS IS TWO-FOLD:

  • 1  Verification of your ingredients' bioavailability in your products using CytoSolve
  • 2  Verification of supporting documents/certificates to confirm Safety and Minimally-processed criteria as specified in the C.L.E.A.N. and R.A.W. standards.

The process typically gets done in about two weeks since the time you send us all the information and make payment.

In order to verify the Safety and Minimally Processed Criteria, we typically seek the following reports for your products/ingredients under certification:

REPORTS FOR SAFETY CRITERIA

  • HACCP Plan/Audit Report/GMP Report
  • Registration of the food processing facility with the Food and Drug Administration (FDA)
  • Certificate of Analysis for each of the products
  • Post-Packaging Product Shelf-Life testing report (OR) Expected Shelf Life of each product as an affidavit in your letterhead.

REPORTS FOR MINIMALLY PROCESSED CRITERIA

  • Organic Certification
  • Non-GMO Certification
  • Confirmation on whether any of the ingredients were flash-pasteurized to over 212° F.


Standards Committee

graham_rigby Graham Rigby, Chief Innovation Officer, Organic India Ltd.

An innovator, team and brand builder, Graham Rigby is passionate about health and wellness and in particular the role herbs, dietary supplements, exercise, mindfulness and nutrition can play in a holistic approach to optimal health. Graham's experience in brand building and development includes brands from PepsiCo, Ben & Jerry's and New Chapter, Inc.

  

geoff_palmer Geoff Palmer, CEO, Clean Machine

Geoffrey Palmer is the is the CEO and Founder of the Clean Machine line of supplements. He is a 31-year vegan and has over 25 years of experience in working in the supplement industry. He has worked with Whole Foods, Vitamin Shoppe, 24 Hour Fitness and many more. Geoff became vegan after experiencing a healthy energy, attitude and lifestyle after turning to a plant-based diet. He was fascinated by the science behind it all and has a degree in biopsychology.

  

shari_leidich Shari Leidich, Founder and CEO, Know Brainer Foods

Shari Leidich is the founder of Know Brainer ketogenic creamers and beverages that provide sustained energy for the mind and body and support ketosis, an essential metabolic process where the body burns fat, not sugar, for energy. Shari has a long history in innovation, research and development as the founder of Two Moms in the Raw, an organic raw foods snacking company that made sprouted raw snacks accessible to all consumers. She is now on a mission to make "butter coffee" accessible so that people can easily enjoy a fuel driven ketogenic beverage with no added sugar.

  

shiva-ayyaduraiDR. V.A. Shiva Ayyadurai, Chairman and Chief Executive Officer, CytoSolve, Inc.

Dr. V.A. Shiva Ayyadurai, Ph.D., an MIT systems scientist, the Inventor of email and creator of EchoMail. He is also Chairman & CEO of CytoSolve, Inc. CytoSolve has developed the world’s first computational platform for scalable integration of molecular pathway models. The platform provides an important contribution to the field of Systems Biology.

  

prabhakar_deonikarPrabhakar Deonikar, Senior Scientist

Prabhakar serves as a Senior Scientist the Center. He has tremendous experience and expertise in Biology and Microbiology and is one of the driving forces behind CytoSolve, Inc.

  

A MESSAGE FROM OUR EXECUTIVE DIRECTOR

I have been a green activist for a large part of my life. International Center for Integrative Systems is a volunteer-based organization. It's a great honor for me to work with a diverse group of professionals with wide-ranging skills and backgrounds. This Standard was built by you, for you. And it will continue to grow and evolve based on community feedback. Our goal is to take a systems-based approach, the vision of Dr. Shiva Ayyadurai, that combines scientific rigor integrating multiple methodologies to build a holistic understanding of what is food.

Warmest regards,

neil_signature
neil_devine

Neil Devine

Executive Director

International Center for Integrative Systems.

  • Investment Estimate
  • The Standards
  • Standards Committee
  • Featured Video

Investment Estimate

The investment you make on C.L.E.A.N./R.A.W. certification is calculated based on the number of products you want to certify, number of unique ingredients, number of manufacturing sites and your business revenue.

For products to be Certified R.A.W.:

– They must be Real, they must be 100% safe, must be 100% non-GMO and a majority of the ingredients must be organic.

– They must be Alive, the ingredients must have a high amount of bio-available enzymes based on testing using the revolutionary CytoSolve® technology.

– They must be Whole, minimally processed, and must have a high ANDI nutrient score.

For products to be Certified C.L.E.A.N.:

– They must be Conscious, or safe, based on the compliance standards defined in detail.

– They must be Live, must be minimally processed, (below 212 degrees) and a majority of the ingredients must be organic.

– They must be Ethical, the ingredients must be100% non-GMO and should have been manufactured using humane processes.

– They must be Active, have a high amount of bio-available enzymes and tested using the revolutionary CytoSolve® technology.

– They must be Nourishing, as determined by ANDI Score.

Standards Committee

 

graham_rigbyGraham Rigby, Chief Innovation Officer, Organic India Ltd.
An innovator, team and brand builder, Graham Rigby is passionate about health and wellness and in particular the role herbs, dietary supplements, exercise, mindfulness and nutrition can play in a holistic approach to optimal health. Graham’s experience in brand building and development includes brands from PepsiCo, Ben & Jerry’s and New Chapter, Inc.

 

geoff_palmerGeoff Palmer, CEO, Clean Machine
Geoffrey Palmer is the is the CEO and Founder of the Clean Machine line of supplements. He is a 31-year vegan and has over 25 years of experience in working in the supplement industry. He has worked with Whole Foods, Vitamin Shoppe, 24 Hour Fitness and many more.
Geoff became vegan after experiencing a healthy energy, attitude and lifestyle after turning to a plant-based diet. He was fascinated by the science behind it all and has a degree in biopsychology.

 

shari_leidichShari Leidich, Founder and CEO, Know Brainer Foods
Shari Leidich is the founder of Know Brainer ketogenic creamers and beverages that provide sustained energy for the mind and body and support ketosis, an essential metabolic process where the body burns fat, not sugar, for energy. Shari has a long history in innovation, research and development as the founder of Two Moms in the Raw, an organic raw foods snacking company that made sprouted raw snacks accessible to all consumers. She is now on a mission to make “butter coffee” accessible so that people can easily enjoy a fuel driven ketogenic beverage with no added sugar.

 

shiva-ayyaduraiDR. V.A. Shiva Ayyadurai, Chairman and Chief Executive Officer, CytoSolve, Inc.
Dr. V.A. Shiva Ayyadurai, Ph.D., an MIT systems scientist, the Inventor of email and creator of EchoMail. He is also Chairman & CEO of CytoSolve, Inc. CytoSolve has developed the world’s first computational platform for scalable integration of molecular pathway models. The platform provides an important contribution to the field of Systems Biology.

 

prabhakar_deonikarPrabhakar Deonikar, Senior Scientist
Prabhakar serves as a Senior Scientist the Center. He has tremendous experience and expertise in Biology and Microbiology and is one of the driving forces behind CytoSolve, Inc.

 

Featured Video

gmo press

Dr. V.A. Shiva Ayyadurai Speaks at Press Conference along with Neil Young and Peter Shumlin, Governor of Vermont

A new study published in the peer-reviewed journal AGRICULTURAL SCIENCES applies modern computational systems biology methods to reveal genetically engineered soy creates significant disruption to the levels of formaldehyde, a known carcinogen, and glutathione, an important anti-oxidant necessary for cellular detoxification. Ayyadurai, co-author, shares, “This is not a pro- or anti-GMO question. But, are we following the scientific method to ensure the safety of our food supply? Right now, the answer is no.”- Read More

Dr. V.A. Shiva Ayyadurai Dr. V.A. Shiva Ayyadurai

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