About Natural Vitality
Natural Vitality is a purpose-driven international dietary supplement company known for the No.1 selling product Natural Calm®, The Anti-Stress Drink. For over nine years, the company also publishes the award-winning Organic Connections online journal which connects readers with calmful living via websites, online newsletters, print publications and eBooks. Natural Vitality rounds out the expression of its core values through its environmental action initiative; the Calm Earth Project, now also in its ninth year. For more info, visit naturalvitality.com.

About C.L.E.A.N.® & R.A.W.® Certification
Starting the early 1990’s, raw food gurus emerged, leading what is now known as the Raw Food Movement. These gurus, with perhaps sincerest intentions, created this movement to foster a more healthy approach to eating food in their natural state. Over the past 20 years, some aspects of this movement became more cult-like and “religious”, moving away from their original intentions to help the consumer, and placing it more on the personality of the gurus themselves. Many new products, educational seminars, conferences etc. resulted from this growing movement. Based on some reports, the raw food movement is nearly a half-billion dollar industry today. As the industry has grown, and new products appeared on the shelf, retailers such as Whole Foods Market have become concerned about the safety of raw food products, and understanding what raw food is. Such concerns and questions reveal an underlying conclusion on not only what is “raw” but also what is “good” and “clean” food. We have been told, far too many times, what kind of food is “bad”. But rarely are we told what is good food. We’re told not to eat too much fat, sugar is bad, stay away from chemicals and pesticides etc., but what is good food? What is clean food? What is raw food? Is there a systematic and scientific way where we can identify what is good food?