GoMacro®Case Study Journey to C.L.E.A.N.® & R.A.W.® Food Certification
Forum Date: May 14, 2024
What was covered in this Forum:
- The significance of C.L.E.A.N.® and R.A.W.® Food Certification and its impact on the global food industry
- We will be sharing GoMacro’s journey to becoming certified and how it reflects their mission for health and sustainability and how GoMacro® not only meets but exceeds these standards, embodying the essence of clean food through their range of products
- The science behind the certifications, including the role of CytoSolve® technology in determining the bioavailability and nutritional value of ingredients
Donate to support the advancement of the C.L.E.A.N.® and R.A.W.® Food Certification.
Schedule a meeting to become a local affiliate taking this certification into your community and neighborhood to identify and certify those manufacturers who produce foods to the standards of the C.L.E.A.N.® and R.A.W.® certificates. If you are interested in doing this, setup time to learn how to become an affiliate.
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About GoMacro®
GoMacro® is a family-owned company that puts their heart and soul into a natural, whole-food based lifestyle. Their mission is to manufacture wholesome, healthy snacks, because they believe that food and food quality impact health, happiness and well being for all.
GoMacro® wants people to stop thinking of food as a short-term fix and start thinking about the bigger picture: long term health and a lifestyle of eating pleasure with products that have positive effects on the world and people around us.
For GoMacro®, environmental concerns are paramount. They believe that the forests and oceans are the most important resources and choose their ingredients accordingly. They source ingredients from growers that abide by fair and safe standards for both workers and the environment. GoMacro® encourages and supports local production and distribution infrastructures, sourcing U.S. made ingredients as much as possible.
About C.L.E.A.N.® & R.A.W.® Certification
Starting the early 1990’s, raw food gurus emerged, leading what is now known as the Raw Food Movement. These gurus, with perhaps sincerest intentions, created this movement to foster a more healthy approach to eating food in their natural state. Over the past 20 years, some aspects of this movement became more cult-like and “religious”, moving away from their original intentions to help the consumer, and placing it more on the personality of the gurus themselves. Many new products, educational seminars, conferences etc. resulted from this growing movement. Based on some reports, the raw food movement is nearly a half-billion dollar industry today. As the industry has grown, and new products appeared on the shelf, retailers such as Whole Foods Market have become concerned about the safety of raw food products, and understanding what raw food is. Such concerns and questions reveal an underlying conclusion on not only what is “raw” but also what is “good” and “clean” food. We have been told, far too many times, what kind of food is “bad”. But rarely are we told what is good food. We’re told not to eat too much fat, sugar is bad, stay away from chemicals and pesticides etc., but what is good food? What is clean food? What is raw food? Is there a systematic and scientific way where we can identify what is good food?
